Classification System ( 17 ) Essay - 2410 Words

All patients were diagnosed with a stage 2, 3, or 4 idiopathic MH according to the Gass classification system(17) and underwent a comprehensive ophthalmologic examination before and 1, 3, and 6 months postoperatively, including measurement of the best-corrected VA (BCVA), binocular indirect ophthalmoscopy, and non-contact lens slit-lamp biomicroscopy. The SD-OCT examination also was performed in all patients on the same day as the clinical examination. Standard 3-port pars plana vitrectomy for MH repair consisted of a core vitrectomy with intravitreal injection of triamcinolone acetonide to visualize the vitreous gel, surgical creation of a posterior vitreous detachment if it had not yet occurred, ILM peeling using Briliant blue G (BBG), and fluid–gas exchange followed by flushing with a mixed non-expansile concentration of 20% sulfur hexafluoride. Patients were instructed to remain facedown for 2 to 7 days postoperatively. Anatomic success was defined as the presence of a flat or closed MH 1 month postoperatively confirmed by biomicroscopy.(18) All patients provided written informed consent after they received a detailed explanation of the surgical procedure and SD-OCT follow-up examinations. Our retina specialist (SB) performed the surgeries. One of two experienced examiners performed the VA examinations, and experienced technicians conducted the SD-OCT examinations. The study adhered to the tenets of the Declaration of Helsinki and was approved by the institutionalShow MoreRelatedThe Impact Of Macroeconomic Variables On The Telecommunication Industry1635 Words   |  7 Pagesas defined by the North American Industry Classification System (NAICS); code 517500 Cable and other program Distribution. This industry comprises establishments primarily engaged as third-party distribution systems for broadcast programming. The establishments of this industry deliver visual, aural, or textual programming received from cable networks, local television stations, or radio networks to consumers via cable or direct-to-home satellite systems on a subscription or fee basis. These establishmentsRead MoreThe Impact of Macroeconomic Variables on the Telecommunication Industry1704 Words   |  7 Pagesas defined by the North American Industry Classification System (NAICS); code 517500 Cable and other program Distribution. This industry comprises establishments prim arily engaged as third-party distribution systems for broadcast programming. The establishments of this industry deliver visual, aural, or textual programming received from cable networks, local television stations, or radio networks to consumers via cable or direct-to-home satellite systems on a subscription or fee basis. These establishmentsRead MoreComplications, Complication Rates, And 90 Day Readmission Rates For Patients With Operative Isolated Sacral Fractures2713 Words   |  11 Pageswho underwent open reduction and internal fixation (ORIF) or percutaneous fixation of sacral injuries (perc) were identified. Gender, height, weight, body mass index, complication rates, readmissions, American Society of Anesthesiologists (ASA) classifications were gathered and compared with length of stay (LOS) and direct daily inpatient hospital costs. The average length of stay was 9.09 for ORIF versus 6.05 for percutaneous fixation (p=0.045). 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This paper evaluates the classification accuracy before applying the feature selection algorithms and comparing the classification accuracyRead MoreThis Film is Not Yet Rated is a Documentary Directed by Kirby Dick1034 Words   |  5 P agesby Eddie Schmidt about the Motion Picture Association of America (or the MPAA) and their often-unjust rules in rating movies. The MPAA’s rating system is as follows: G and PG are the same as they are in Australia, M is called PG-13 in America, MA15+ is R, and R18+ is NC-17, the latter being the strongest rating. The difference between an R movie and an NC-17 movie can be as wide as hundreds of millions of dollars, and is factored by disparities between Hollywood and indie filmmakers, straight and gayRead MoreClassification and Dichotomy Case Study856 Words   |  3 PagesFeatures are essential for any classification or analysis in image processing. 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Math 533 Part C - 1131 Words

PROJECT PART C: Regression and Correlation Analysis Math-533 Applied Managerial Statistics Prof. Jeffrey Frakes December 12, 2014 Jared D Stock 1. Generate a scatterplot for income ($1,000) versus credit balance ($), including the graph of the best fit line. Interpret. This scatter plot graph is a representation of combining income and credit balance. It shows the income increasing as the credit balance increases. As a result of this data it can be inferred that there is a positive relationship between the two variables. Because of the positive relationship between income and credit balance the best fit line or linear regression line fits the data quite well. The speculation can be strongly made that the†¦show more content†¦A customer with a $10,000 credit balance is, more than likely, going to have an income of $115,748.27. That is according to the fitted regression model. In an attempt to improve the model, we attempt to do a multiple regression model predicting income based on credit balance, years, and size. 11. Using MINITAB, run the multiple regression analysis using the variables credit balance, years, and size to predict income. State the equation for this multiple regression model. Regression Analysis: Income($1000) versus Credit Balance($), Size, Years The regression equation is Income($1000) = - 13.2 + 0.0108 Credit Balance($) + 0.615 Size + 1.21 Years Predictor Coef SE Coef T P Constant -13.186 3.608 -3.65 0.001 Credit Balance($) 0.0107922 0.0008184 13.19 0.000 Size 0.6151 0.4178 1.47 0.148 Years 1.2097 0.2322 5.21 0.000 S = 5.26121 R-Sq = 86.5% R-Sq(adj) = 85.6% Analysis of Variance Source DF SS MS F P Regression 3 8171.7 2723.9 98.41 0.000 Residual Error 46 1273.3 27.7 Total 49 9445.0 Source DF Seq SS Credit Balance($) 1 6052.7 Size 1 1368.0 Years 1 750.9 The fitted regression line: Income = -13.186 +0.0107922* Credit Balance + 0.6151* Size + 1.2097*Years. 12.Show MoreRelatedMath 533 Part C Essay2020 Words   |  9 PagesAugust 26, 2012 MATH 533 Course Project Part C Professor Khago Introduction: The following report displays regression and correlation analysis for AJ Davis Department Stores data on credit balance and size. We will use the data collected from 50 credit customers to complete the following analysis; * Generate a scatterplot for CREDIT BALANCE vs. SIZE, including the graph of the best fit line. Interpret. * Determine the equation of the best fit line, which describes the relationshipRead MoreThe Goals of Junior Reserve Officers Training Corps1483 Words   |  6 Pageslives of its students, it is first necessary to elucidate the history of this program, which was implemented on a nationwide level in 1916 yet had individual components as far back as the latter portion of the 19the century (Pema and Mehay, 2009, p. 533). The program significantly increased in scope and participation during the final decade of the 20th century due to a variety of factors, including the 1992 development of the JROTC Career Academy model by the U.S. Department of Defense and the U.SRead MoreEssay on Math 533 Final Exm1741 Words   |  7 PagesMATH 533 Final Exm Click Link Below To Buy: http://hwcampus.com/shop/math-533-final-exm/ Or Visit www.hwcampus.com 1. (TCO A)Consider the following sample data on the age of the 30 employees that were laid off recently from DVC Inc. 21 38 20 26 37 52 37 24 45 20 50 49 44 30 29 42 56 46 60 30 32 25 47 55 38 Read MoreEssay Statistic Project Part C644 Words   |  3 PagesPROJECT C MATH 533 INSTRUCTOR Prof AMIR SADRAIN 1. Generate a scatterplot for CREDIT BALANCE vs SIZE Regression Analysis: Credit Balance ($) versus Size 2. Determine the equation of the best fit line, which describes the relationship between CREDIT BALANCE and SIZE. There is a slight positive relationship between credit balance and size The regression equation is Credit Balance ($) = 2591 + 403 Size 3. Determine theRead MoreAj Davis Department Stores1219 Words   |  5 PagesAJ Davis Department Stores - Project Part A, B, and C Stacie Borowicz June 14, 2013 Math 533 Project Part A – Exploratory Data Analysis Credit Balance ($) Based on a sample of 50 customers, the credit balance for customers of Davis Department stores is on average $3970.00. Based on the graph, 18 of the 50 sampled fall below and 17 fell above the average. The standard deviation for credit balance is 931.9. Income Annual Income of Davis Department Stores customers range anywhereRead MoreMath 533 Part B1210 Words   |  5 Pagesï » ¿ PROJECT PART B: Hypothesis Testing and Confidence Intervals Math-533 Applied Managerial Statistics Prof. Jeffrey Frakes December 8, 2014 Jared D Stock A.) The average (mean) annual income was greater than $45,000 Null Hypothesis: The average (mean) annual income is greater than or equal to $45,000. Ho: u $45,000 Alternative Hypothesis: The average (mean) annual income was less than $45,000 Ha: u $45,000 I will use a = .05 as the significance level, andRead MoreKeller Math 533 Project Part B1734 Words   |  7 PagesMath 533 Project Part B In regards to the dataset from AJ Department store, your manager has speculated the following: the average (mean) annual income is less than $50,000, the true population proportion of customers who live in an urban area exceeds 40%, the average (mean) number of years lived in the current home is less than 13 years, the average (mean) credit balance for suburban customers is more than $4300. Part 1. 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Poes Lost Love, Poetry Paper Free Essays

ENG 102 March 19, 2013 Poe’s Lost Love When first reading â€Å"Annabel Lee† by Edgar Allan Poe, there’s a sense of love that you can feel realistically and immediately. Edgar Allan Poe is one of the most famous poets of the 19th century. Poe is considered to be the father of modern detective stories and highly admired. We will write a custom essay sample on Poes Lost Love, Poetry Paper or any similar topic only for you Order Now The dark gruesome images that Poe depicts are what makes readers love his work. He paints a clear picture and uses that setting to his advantage in each of his dark tales. In â€Å"Annabel Lee† he writes a happy yet dark poem using the elements of imagery, symbolism and tone to show his permanence of true love. Edgar Allan Poe is the most famous poet in his genre of dark, gruesome mystery. â€Å"Poe had a difficult upbringing, fraught with illness, loss and poverty. † (Giammarco online 01/2013). Poe’s parents both died when he was the age of two, which left him orphaned. Poe was also poverty stricken most of his life and could not even finish college due to the lack of funds. After college, â€Å"he briefly attended West Point Military Academy and served briefly in the U. S. Army. † (Delbanco, Cheuse 291) Poe then married his thirteen year old cousin who contracted tuberculosis, which took the life of his mother and father as well. These events probably triggered his dark sense of writing influencing his famous poems such as â€Å"The Raven†, â€Å"Tell Tale Heart†, â€Å"Annabel Lee† and many more. Poe was very talented, not by just writing poems and stories, but he worked for many newspapers and magazines as well. Poe passed away at the young age of 40, with his death a mystery. (Delbanco, Cheuse 291) The poem â€Å"Annabel Lee† is about a beautiful, painful memory. A childhood love was abruptly brought to an end when Annabel Lee passes away. Poe wants you to know in this story that it is a great love, not just a childhood fling. â€Å"But we loved with a love that was more than love† (9). This love is so great that even the angels are jealous of this, which is why he believes they took his love away. His love is so strong for this girl that he lays down every night by the dead body in the tomb. â€Å"I lie down by the side / Of my darling, my darling, my life and my bride† (38-39). This is poem turns when his true love dies and steps into his point of view in his dark world. â€Å"Annabel Lee† is a six line, six stanza ballad. A ballad is a type of poem that is intended to be recited or sung. A ballad poem â€Å"tells a lively or tragic story in simple sample† (Delbanco, Cheuse 796). In the poem â€Å"Annabel Lee†, Poe makes his story feel very realistic, almost as if you were the one who lost your love. In each set of stanzas, Poe sets up a pattern of rhymes. Also, he sets a pattern of a long line followed by a short line and so on. But in a few spots he switches it up. Poe was very talented when it came to setting. The first tactic that he uses in â€Å"Annabel Lee† was imagery. Imagery is the things that are seen, or imagined. Imagery is visually or figurative language used to create lyrical emotion. In â€Å"Annabel Lee† Poe refers to a kingdom by the sea over and over again. This help creates a picture of a time and place a long time ago and makes his love seem more mysterious. He also uses imagery when describing â€Å"That the wind came out of the cloud, chilling / And killing my Annabel Lee† (25-26) putting a vast picture in our head that is merely a sickness taking over her body. The second strategy that Edger Allan Poe uses is symbolism. Symbolism is practice of representing things by symbols, or with a symbolic meaning. Poe talks about â€Å"For the moon never beams without bringing me dreams† (34) which is a symbol for the character not being able to sleep at night without dreaming of his love. In this poem Poe also talks about a highborn kinsman. This is a symbol for everyone who doesn’t understand his love for this girl and just thinks that they were young. Poe was a very talented man. Although he never was a rich famous man while he lived, his dark gruesome tales are known by everybody today. His skills of using symbolism and imagery in â€Å"Annabel Lee† have made it one of his more well known poems. Many people believe that his inspiration for this poem was the death of his wife. â€Å"Annabel Lee† is a great love poem that came out of the dark mind of Poe and will always remain a classic. How to cite Poes Lost Love, Poetry Paper, Papers

Evaluating Marketing Strategy Telstra Telecommunication Company

Question: Discuss about the Evaluating Marketing Strategy Telstra Telecommunication Company in Australia. Answer: Introduction Telstra is the largest media and Telecommunication Company in Australia and it is also known as the Telstra Corporation Limited. This company was founded in the year 1975 and the product or the services provided by them are internet or broadband services, data services, network services, mobile telephony, etc. This company has a workforce of more than 40,000 employees and their revenue was more than 26 billion dollar in the year 2016. Telstra is the4 national broadband network that operates in the entire Australia and it provides the best services to the customers of Australia. In the year 2011, the company launched their new brand identity and color scheme. Telstra is the company that provides the service to their customers to get the latest news and updates and also it provide the network service for the customers to connect through social media. This paper is about the Telstra Company and also the challenges that are faced by the company. The paper will discuss the entire challeng es faced by the company and also it will provide the best recommendation for those challenges that are faced by the company. Marketing Mix Themarketing mix is very important in today world. It helps in understanding whichmarketing strategy is correct for your organization. A marketing mix is defined as a set of plans, ideas, tactics, and techniques used by the company representatives to produce or promote a particular product or brand. Product A product is defined as any goods and services offered by the organizations to provide comfort to the customers (Pernecky, Lck, 2013). A product is something which customers buy to satisfy their needs and requirements. Telstra provides the huge range of products and services like broadband, t-hub, Telstra television. Telstra provides a huge range of broadband services. It is one of the fastest networks in Australia. Now a day people don't want to lack in their daily news and updates. Every third person is accessing in internets. They are always active in social media and this makes them connected to the outer world. Telstra is providing their customer plans in broadband services. To enlarge the number of the customer Telstra need to introduce more plans in broadband services. Price Price is the second most important thing of the marketing mix. It is defined as the amount charged to the customers for a product or services (Goi, 2015). Fixing the price is tough job. When fixing a price the organizations should keep in mind whether this cost is efficient to the customers or not, the other competitor's price, the governmental restrictions and the market value of the product. An Organization should not assume that a low price can attract customers and can have higher profits. Telstra provides both prepaid and postpaid services. Customers usually look for low prices when it comes to broadband because they keep on browsing internets. Telstra should keep in mind that the customers should get satisfied by the prices. Every person has different financial status keeping this in mind when an organization fixes a price of their products they not only attract the higher standards but they also attract the middle level and to many extent low level. The price can either increa se the demand or it can slow the demand. Promotion Promotion basically refers to the education of the customers (Baker, 2014). Promotion is the strategy applied by the organizations to aware more and more customers. When is a product produced then how everyone will come to know about the products? How will they come to know the benefits and the needs of the product? For this reason, promotion is an important part of a marketing mix. Earlier it was a bit difficult to promote the products but now it has become easy because of the advertisements in social media, televisions, newspapers and paper pamphlets through a door to door services. Telstra focuses on targeting the whole of Australia customers in becoming a leading network and this can be done by changing every time the promotion plans because people believe in something new when it comes to advertisements. Telstra is not only targeting families, students, workers but also small and large firms. Increasing internet connections by covering more and more places of Australia can prove to be best promotion plans. Place The purpose of the production of the goods is to be sold to the customers. The products must be easily available to the customers so that they does not face problem in purchasing (Armstrong et al., 2014). It is very much necessary that the product is easily available at markets and shops. The organizations need to plan that how they will distribute their products. Choosing the right market and place leads to more and more sales of products. Since place is also an important part is very necessary for organizations to decide the best and right place for the launching of their products. Online platforms are mostly used by Telstra to increase the sale of its products and services. Telstra websites are one of the best places to displays information regarding every product. Telstra has facility of both offline stores and online payment mode. The distribution of sim cards to the retail shops, supermarkets and local market can also prove to be very efficient because it will cover more and mo re areas for the customers. Partnerships To be smart in this competitive world of marketing, the partnerships with leading brand can give high exposure to the organizations (Rao, Shekhar, 2016). Partnerships can bring two companies together. Partnerships of brand can give high promotions to the products and it is beneficial for both the companies. It adds a great value to the price of the product. This strategy increases marketing exposures, saves extra expenses and also gains new market segments of customers. More products and services lead to more access to the world's market. Telstra always conducts partnership programs from time to time. Telstra includes partnerships in communications like Internet Protocol telephony, unified communications and business consulting. The partnership program gives strategic approach in doing business with the customers. People One of the major roles played in the marketing mix is people. The product produced is for the people and it is produced by the people (Kotler et al., 2015). To understand the need of the market the organizations should know the demand of the people and keep that in mind the product comes in demand. Processes This particular element reflects the different types of the techniques and tools used in the work processes of the firm (Sharma et al., 2015). Moreover, the firm is engaged in providing superior network services and thus, in order to enhance the reliability of the users, it should increase the efficiency of the network services to a great extent. On the other hand, there are a few of the issues coming between the executions of the work processes which need to be analyzed properly. The Marketing processes should be enhanced as t6o generate a great amount of the impact on the customers as to increase the customer base of the organization. Telstra is one of the fastest growing organizations and therefore, it is the primary responsibility to maintain is a brand image by enhancing the work processes. Physical evidence These include the documents used in the execution and evaluation of the marketing processes concerned (Alon et al., 2016). This document includes brochures, banner, leaflets etc. These are supposed to be the vital part of any firm as it helps in providing the preferred elevation in the business processes of the concerned organization. Contemporary Issues Contemporary issues are the issues that the organization faces in the present world due to some internal and external factors (Noel, 2015). Contemporary issues are found in almost every sector of the organization. For the organization, this is the biggest challenge that they face to stay in the competitive field of market. The different types of contemporary issues are social media interaction, innovation, corporate social responsibilities, ethical concern, globalization and environmental concern. Social Media Interaction Social media interaction is the theory of involvement of mind and emotions (Skelton, 2015). Social media is the technology in the present world that helps the people to share opinion, content, experiences etc. Social media is the latest technology for interaction and many organizations use it to interact with their customers. Telstar being the telecommunication company faces some of the issues with the social media interaction as the social media in changing drastically with the change in time. The company is facing issues in establishing their social media interaction due to the representation, responsibility, and respect that are provided by the employees to the company. The networks are not able to catch the social media everywhere due to the lack of privatization. Telstra wanted to provide transparency to their customers through the social media interaction and it is the biggest challenge they are facing. Corporate Social Responsibilities Corporate social responsibilities are the initiatives that are taken by the company to take the responsibility for the effects of social and environmental on the company (Jervis, Art, 2015). It can involve in the incurring of short-term cost which does not provide financial benefits to the organizations. The issues that are faced by the Telstar Company to maintain their corporate social responsibilities are that the economies of the country are not in favor of the company. The environmental of the country is also sometimes against the company and for that, the company in most of the time faces the biggest challenge for the corporate social responsibilities. Telstra is the leading telecommunication company in Australia and for that; they are always in the process of developing the internet and communication process of Australia which is also a challenge for the company in the changing economy of the country. The biggest challenges that the Telstra is facing in the recent years are th e rising of rivals in the telecommunication sectors. Ethical concern Ethical concern is the process to choose any alternative such as right or wrong if any problem or situation arises in the organizations (Clegg, Dunkerley, 2013). Most of the organization faces the ethical issues in their organizations such as fundamental issues, diversity issues, decision-making issues, etc. The ethics in the organization is much important for the organization to get the trust of the customers and the also to make the employees work properly in the organization. Ethical concern is related to the reputation of the company and for that Tesla try to solve their ethical issues with great respect. The most of the ethical issues faced by Telstra is the fundamental issues and the diversity issues. Telstra [provide a wide range of service and products and one of their product is broadband. Telstra faces the ethical issue in gaining the trust of the customers regarding their broadband services and also they face the diversity issues also regarding their customers. The compan y faces their ethical issues due to the lack of diversity in the organization. Environmental concern Environmental issues that affect the organization are the sustainability of the raw materials, industrial waste, water, air, pollution, etc. Telstra is the telecommunication and the environmental issues that are faced by the company are the pollution, sustainable development of the raw materials, water, air emission, etc. The company faced an environmental challenge for the setting of the network tower in the country (DesJardins, McCall, 2014). They faced this challenge because it affects the environment very badly and for that, they are trying to develop the sustainable raw materials. These effects are the biggest issues that the company faces for the installation of the tower to provide the best broadband connection to the company. The other challenges faced by the company in the environmental issues are the operational challenges. They also face the challenge of gas that emits from the greenhouse and also the electronic wastes are faced by the company. It is important for the com pany to deal with the environmental issues so that they are able to use the best sustainable energy and raw material for the products. Globalization Globalization is the process or way by which the organizations develop the international operating scale (MacKinnon, Fiala, 2014). The worldwide involvement in the economy, trade, finance, and communication is known as the globalization of the company. The issues that are faced due to the globalization are economics, finance, and climate and may other issues. They face the issue for boarding their business for convincing the partners and the customers for their services and products quality. This challenge occurs due to the high competition in the telecommunication field and for that, they are facing the huge challenges in the market to globalize their products or services. Telstra if facing the issue because of the other telecommunication service is having strong network applications than Telstra. They are facing the issues for the globalization due to the change in the world and as the world are becoming digital people are expecting more for the better and strong network connectio n. Innovation Innovation is the process of creating new ideas for the products or the services in the organization so that the organization is able to stay in the competitive field with their new and better products (Certo, 2015). Innovation issues are the issues that the organization faces due to the lack of creative ideas among the employees. Telstra is the telecommunication company and for that, they have to be innovative in providing the best broadband plans for their customers. The innovation is needed in the company so that the customers get more interest in the broadband service of the company. At present Telstra is facing the innovation issues due to the lack of creative employees in the organization. It is very important for the organization to change their product or service plan quite often so that the customers do not get bored from the same broadband plan. Innovation in the organization is the most important part of the organization to settle in the competitive market and also to get the best for the customers. Recommendations Telstra is the largest telecommunication provider in Australia and for that; they also face many challenges regarding their product broadband in the market. It is recommended that the company need to provide more plan in their broadband service so that the people get interested in buying those plan of the company. The price of the product needs to be settled in such a way that the customer did not feel irritated while paying the price for the products. To improve their globalization the company needs to improve their innovation by hiring new employees who will be able to provide the best solution to the company regarding the broadband plans. Broadband is the most important for the customers in today's world and for that, the company needs to give more importance in the broadband service. It is recommended that the company need to settle their environmental issue by using the sustainable raw materials which will increase the trust of the customers on the company. For any organization it is very important to gain the trust of the customers and as Telstra is the telecommunication company so they have to be more customers oriented so that the company could be able to stay in the right position in the competitive world. The company needs to improve their plans and prices for the broadband service which will help them to maintain their market position in the international market. It is very important for the company to understand the needs of the customer and plan as per their needs. Conclusion Telstra the telecommunication company of Australia is facing some issues and challenges in the market regarding their broadband service. This paper concludes that the company is facing the huge challenges regarding the competition in the market of telecommunication and for that; they need to take some major step to maintain their position in the market. The price of the product of the company needs to be settled in such a way that the customer did not feel irritated while paying the price for the products. It is very important for the telecommunication company to satisfy the need of the customers. At present Telstra is facing the innovation issues due to the lack of creative employees in the organization. The company needs to improve their plans and prices for the broadband service which will help them to maintain their market position in the international market. The issues that are faced due to the globalization are economics, finance, and climate and may other issues. Telstra is t he telecommunication company and for that, they have to provide the better service for the customers. References Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2016).Global Marketing: Contemporary theory, practice, and cases. Routledge. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Certo, S. (2015).Supervision: Concepts and skill-building. McGraw-Hill Higher Education. Clegg, S., Dunkerley, D. (Eds.). (2013).Critical issues in organizations. Routledge. DesJardins, J. R., McCall, J. J. (2014).Contemporary issues in business ethics. Cengage Learning. Goi, C. L. (2015). Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Jervis, R., Art, R. J. (2015).International politics: enduring concepts and contemporary issues. Pearson Higher Ed. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. MacKinnon, B., Fiala, A. (2014).Ethics: Theory and contemporary issues. Nelson Education. Noel, A. (2015). A great result but Telstra is facing threats. Pernecky, T., Lck, M. (Eds.). (2013).Events, society and sustainability: Critical and contemporary approaches. Routledge. Rao, U. K., Shekhar, D. U. (2016). 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